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Product photo mode

The Product photo mode turns a normal product photo into a more polished commercial shot while keeping the product itself faithful to reality.

It is a specialized workflow for packshots, listings, beauty shots, and tabletop images. Its job is not to reinvent the product, but to improve presentation, lighting, shadows, surface, reflections, and background integration.

The goal is:

  • faithful product appearance from the main photo;
  • cleaner or more premium set/background;
  • more believable reflections and contact shadows;
  • stronger commercial presentation.

Use Product photo mode when:

  • you want a clean e-commerce packshot;
  • you need a more polished listing or catalog image;
  • you want a premium studio look with gradient, surface, or controlled reflections;
  • you have glass, metal, glossy packaging, or beauty products that benefit from better light and reflection handling;
  • you want to use your own background reference to blend the product into a specific environment.
  • If you need to retouch one precise local area of the product: use Single image edit.
  • If you only want to change the lighting of an already-composed scene: use Relight photo.
  • If you only want to change the background of a generic photo: use Background edit (fast).
  • If you only want quality/sharpness improvement without building a product setup: use Enhance photo quality.
  • 1 product photo required.
  • (Optional) 1 background/environment reference.
  • A product preset.
  • (Optional) A short optional note in Advanced settings.

The long free-form prompt is not the center of this mode. The main tool is the Product shot builder.

What happens when you click “Create product shot”

Section titled “What happens when you click “Create product shot””

When processing starts, the app uses the first image as the product anchor and builds a structured plan with:

  • preset;
  • background style;
  • lighting;
  • shadow behavior;
  • surface;
  • cleanup level;
  • reflection strength;
  • scene integration or background-reference adaptation.

The model tries to:

  • preserve real product color, shape, materials, labels, logos, and branding;
  • improve background, surface, and commercial presentation;
  • add believable contact shadows and reflections;
  • use the second image only for environment, atmosphere, shadows, and reflections when present.

In this mode you typically see:

  • Product photo: required main image.
  • Background reference: optional second slot enabled with a toggle.
  • Product shot builder.
  • Quick presets.
  • Controls for:
    • background style,
    • lighting,
    • shadow,
    • surface,
    • cleanup;
  • Custom surface: appears if you choose Custom in the surface menu;
  • Sliders for:
    • reflection strength,
    • background integration / reference adaptation;
  • Product plan preview;
  • Optional note in Advanced;
  • Generate variants (2-4);
  • Use as input.
  1. Upload a clean product photo.
  2. Pick the preset closest to the result you want.
  3. Change only the controls that really matter.
  4. Add a background reference only if you need a specific set or environment.
  5. Raise reflections only if the product truly needs them.
  6. Generate the result.
  7. If needed, create variants or do a second pass.

For stable results, start from a strong preset and refine lightly instead of rebuilding the shot from scratch every time.

In the “Mode” selector, choose Product photo mode.

This is the most important image in the workflow. The model uses it to anchor:

  • shape;
  • materials;
  • real color;
  • labels;
  • logos;
  • proportions.

For best results:

  • use sharp source images;
  • avoid crops that hide important product parts;
  • start from a product photo that is already readable and reasonably well exposed.

3) (Optional) Enable the background reference

Section titled “3) (Optional) Enable the background reference”

If you enable the second slot, you can upload your own set, room, backdrop, or surface reference.

This second image guides:

  • background;
  • atmosphere;
  • contact shadows;
  • plausible reflections;
  • ambient response.

It should not redefine the real color of the product.

The starting presets cover the most useful use cases:

  • Clean white packshot;
  • Marketplace ready;
  • Soft gradient studio;
  • Luxury reflective hero;
  • Beauty close-up;
  • Tabletop lifestyle.

The preset gives you a coherent base for the rest of the controls.

5) Refine background, light, shadow, and surface

Section titled “5) Refine background, light, shadow, and surface”

The builder lets you tune:

  • Background style: from pure white seamless to a minimal lifestyle set;
  • Lighting: from clean catalog light to higher-contrast hero light;
  • Shadow: subtle, grounded, crisp, or nearly floating;
  • Surface: none, matte, reflective acrylic, stone, wood.

6) Use “Custom” for a tailored surface

Section titled “6) Use “Custom” for a tailored surface”

If you choose Custom from the Surface menu, a text field appears so you can describe the base you want under the product.

Helpful examples:

  • “brushed aluminum pedestal”;
  • “black satin fabric with soft folds”;
  • “smoked glass shelf”;
  • “light travertine block with clean edges”.

Describe:

  • material;
  • finish;
  • color;
  • overall form.

7) Tune cleanup, reflections, and integration

Section titled “7) Tune cleanup, reflections, and integration”

You have two important sliders:

This is especially useful for:

  • glass;
  • metal;
  • chrome;
  • glossy packaging;
  • premium beauty products.

Keep it lower for matte products or simpler catalog looks.

Background integration / reference adaptation

Section titled “Background integration / reference adaptation”

This slider controls how much the surrounding scene is allowed to wrap around the product.

If you do not use a second image:

  • it controls how much generated background, ambience, and surface cues should blend with the product.

If you do use a second image:

  • it controls how much the reference can be adapted around the product through tone, shadows, and ambient response.

Use it only for edge cases, for example:

  • “keep the glass perfectly transparent”;
  • “do not soften the embossed logo”;
  • “let the background feel slightly warmer than the product”.

Click Create product shot and review the output.

  • For alternatives: Generate variants (2-4).
  • If you already have a good base: Use as input for a second cleanup pass.

Best for:

  • clean e-commerce;
  • catalogs;
  • neutral, faithful product rendering.

Best for:

  • bright listings;
  • stores and catalogs that need clarity and low distraction;
  • simple, readable product presentation.

Best for:

  • more curated brands;
  • elegant studio look;
  • softer product/background separation.

Best for:

  • glass;
  • chrome;
  • polished metal;
  • premium packaging.

Best for:

  • skincare;
  • cosmetics;
  • fragrance;
  • packaging detail shots.

Best for:

  • more natural commercial scenes;
  • environmental integration;
  • believable surfaces and less clinical setups.

The second slot is useful when you want the AI to work with your own real or branded environment.

Good examples:

  • a studio backdrop;
  • a tabletop set;
  • a shelf or room;
  • a branded background.

It is less useful when:

  • the reference is cluttered or incoherent;
  • the perspective is too far from the product;
  • your goal is simply a clean white or gradient packshot.

Practical rule: if you do not need a specific environment, you often get a cleaner result without the second reference.

  • This mode is designed to preserve the product, not reinvent it.
  • Real color, materials, and branding should stay faithful to the main product photo.
  • Commercial cleanup should remove micro distractions, not redraw labels or design details.
  • If you notice a very specific local defect, refine it afterward in Single image edit.
  • Use a more neutral preset.
  • Lower background integration or reference adaptation.
  • Add an explicit note such as “preserve the real product color”.
  • Lower Reflection strength.
  • Avoid glossy presets for matte products.
  • Use a less reflective surface.

“The background reference is taking over”

Section titled ““The background reference is taking over””
  • Reduce the reference-adaptation slider.
  • Use a cleaner, more coherent reference image.
  • Remember that the first image must remain the authoritative source for the product.

“The logo, label, or details look too soft”

Section titled ““The logo, label, or details look too soft””
  • Choose a more conservative cleanup level.
  • Add a note such as “do not soften label or logo”.
  • If the defect is local, refine in Single image edit.

“The scene feels disconnected from the product”

Section titled ““The scene feels disconnected from the product””
  • Raise background integration slightly.
  • Use a more coherent surface.
  • If needed, provide a better background reference for contact shadows and reflections.